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Sunday, February 24, 2008

BPA Attendance Audit Confirms SEMICON West Audience Quality, Quantity

Many years ago when I went to work for Motorola, I had to pass a drug test to land the job of my dreams. Now, there was no way I could fail the drug test, impossible, but I was scared. What if the tests got mixed up at the lab or some strange thing I ate the week before generated a false positive? I was so nervous, I spilled my urine sample all over the floor. The nurse had to call the janitor to clean it up.  He laughed so long and so hard I wanted run away and hide. I had to wait 2 hours in the nurse’ office before I could muster enough fluid to fill another cup.

I had some of the same feelings with the BPA Audit we conducted for SEMICON West. SEMI commissioned BPA Worldwide and Event Surveys to audit our visitor data and validate the accuracy of our visitor registration, data collection, and validation process. I knew our processes were solid and BPA would confirm our statistics, but I couldn’t help think something would go wrong.

Fortunately, like my earlier drug test, the BPA Audit came out fine, confirming the quality of our post-show reports and attendee surveys. The audit affirms the overall quality of the audience attending SEMICON West and highlights key demographic information, including:

  • 72% of visitors attending SEMICON West influence buying and product selection;
  • 74% of visitors find attendance at SEMICON West influential in their evaluation, recommendation, or purchase of products and technology;
  • 50% of visitors only attend SEMICON West and no other event during the year;
  • 27% of visitors in 2007 were first-time visitors

These are powerful numbers worthy of any high tech event in the world.  It might have made me a little nervous, but it was well worth it.  For a copy of the report, click here.

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