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Monday, July 28, 2008

Top Ten Reasons SEMICON West was a Huge Success

During a dismal market environment, verified visitor attendance was up nearly 20% at SEMICON West. What were the reasons? Here's my list.

10. Better website—This was our second year that SEMICON West was supported by a dedicated website. The results were more web visits, more page views, more time spent per page, and more opportunity for attendees to find what they need at the SEMICON West.

9. Better media partnerships—We have expanded our media partnerships to a broader circle of international media companies, expanding our reach in advertising, email and web.

8. Better email marketing—Through best of breed technologies and metric-based management, we are able to target and optimize our email messaging much better than the past.

7. Industry partnerships—We are fortunate to work with great partners such as IMAPS, MEPTEC, Lithography Workshop, Southwest Test, ITRS, FOA, SPIE and others, who are able to offer more and better reasons to attend SEMICON West.

6. Refreshed brand image—This year’s theme--Infinite Possibilities—was supported by a new look and feel and brand execution that emphasized new, new, new.

5. Better segmentation—One of the things we have successfully done is break the show down into separate segments. From program design, to sales, to audience recruitment, we really manage seven events, one for wafer processing, materials, assembly/packaging, test, enabling products (systems and components), emerging technologies, and PV.

4. Systems Integration—New exhibitors like Synopsys and Cadence and programs on DFM significantly increased the number of attendees interested in the design-production-test-flow

3. Intersolar--Solar energy and PV manufacturing is hot right now and Intersolar delivered the key decision makers and conference topics. But don’t think PV was the only reason for the jump in attendance; only 11% of the total verified visitors were interested in solar exclusively.

2. Still the place to be--SEMICON West remains the central place to see the entire industry on display and to meet key suppliers and colleagues. International attendance, including top VIPs from nearly every large foundry and IDM in the world, was up this year.

And the number one reason for the attendance improvement…

1. New products and suppliers--Attendees are in desperate need for new ideas and new suppliers and West was expected to deliver both. The industry is in transition with high k/metal gate designs, productivity needs, packaging innovations, lithography roadmap questions, and many more uncertainties and SEMCION West is a good place for answers. The number of visitors interested in core products such as CVD, PVD, etch and CMP nearly doubled. Visitors come to SW to see our exhibitors’ products, ideas solutions and solutions and this year they really delivered.

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